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Handbags & Totes (Business/Travel)

WOMENS LAPTOP & BUSINESS CASES-FASHION before FUNCTION

There is no doubt that female laptop & business case consumers must find the style appealing, before they even compare function. In our industry, we had an entire host of male inspired laptop and business cases that performed well, yet certainly didn’t translate to the female consumer. Consequently, when these suppliers attempted to make the identical product in a variety of bright colors, they simply couldn’t understand why the product sat on the shelves and didn’t interest female customers. The primary concern in women’s laptop cases is eye appeal first and function and practicality second.

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